Do you have a creative mind? Do you like exploring digital, social media, advertising, sales and branding trends? If you said yes to those questions, then consider the Business Administration: Marketing Management program.
Through your coursework, you’ll learn how to effectively market anything in today’s ever-changing, highly competitive marketing world. As a graduate, you'll know how to brand a product or service across multiple mediums and have the knowledge to make an impact as a manager in this exciting field.
These fields need professionals with a strong initiative and spirit of competition. Successful students also exhibit strong entrepreneurial, problem solving, and interpersonal skills.
Kirkwood is the affordable option – we offer more than $3 million in scholarships every year!
Graduates of the Marketing program will be able to:
Customize your degree and boost your resume with Kirkwood’s certificate options. Students in the Business Administration: Marketing Management program can specialize in:
School Year: 2023–24
Program Entry Semester: Fall, Spring, Summer
| Fall | Spring | Summer | Fall | Spring | Total | |
|---|---|---|---|---|---|---|
| Credit Hours per Semester | 13 | 12 | 9 | 14 | 16 | 64 |
| In-State Tuition | $2,730 | $2,520 | $1,890 | $2,940 | $3,360 | $13,440 |
| Technology Fee per Semester | $50 | $50 | $50 | $50 | $50 | $250 |
| Clinical Expenses (mileage, lodging, screenings, etc.) | $0 | $0 | $0 | $0 | $0 | $0 |
| Conferences/Seminars | $0 | $0 | $0 | $0 | $0 | $0 |
| Course Resources (textbooks, software, etc.) | $726 | $615 | $285 | $729 | $573 | $2,928 |
| Course/Section Fees | $35 | $0 | $0 | $0 | $0 | $35 |
| Laptop (required devices) | $0 | $0 | $0 | $0 | $0 | $0 |
| Testing Fees | $0 | $0 | $0 | $0 | $0 | $0 |
| Third Party Credentials | $0 | $0 | $0 | $0 | $0 | $0 |
| Tool Sets | $0 | $0 | $0 | $0 | $0 | $0 |
| Uniforms | $0 | $0 | $0 | $0 | $0 | $0 |
| Other | $0 | $0 | $0 | $0 | $0 | $0 |
| Total Estimated Cost | $3,541 | $3,185 | $2,225 | $3,719 | $3,983 | $16,653 |
Costs provided are estimated and based on the following current tuition rates: $210 (In-State), $281 (Out-of-State), $400 (International).
While earning your Business Administration: Marketing Management degree, you may take some of the following classes:
Retail Marketing - Certificate
Social Media Marketing - Certificate*
Career opportunities include:
Identify needs of marketing, wholesale, manufacturing and retail communities through quality, accessible education that promotes opportunities for lifelong learning. This is accomplished through: