Do you have a creative mind? Do you like exploring digital, social media, advertising, sales and branding trends? If you said yes to those questions, then consider the Business Administration: Marketing Management program.
Through your coursework, you’ll learn how to effectively market anything in today’s ever-changing, highly competitive marketing world. As a graduate, you'll know how to brand a product or service across multiple mediums and have the knowledge to make an impact as a manager in this exciting field.
These fields need professionals with a strong initiative and spirit of competition. Successful students also exhibit strong entrepreneurial, problem solving, and interpersonal skills.
Kirkwood is the affordable option – we offer more than $3 million in scholarships every year!
Graduates of the Marketing program will be able to:
Customize your degree and boost your resume with Kirkwood’s certificate options. Students in the Business Administration: Marketing Management program can specialize in:
School Year: 2024–25
Program Entry Semester: Fall, Spring, Summer
| Fall | Spring | Summer | Fall | Spring | Total | |
|---|---|---|---|---|---|---|
| Credit Hours per Semester | 13 | 12 | 9 | 14 | 16 | 64 |
| In-State Tuition | $2,821 | $2,604 | $1,953 | $3,038 | $3,472 | $13,888 |
| Technology Fee per Semester | $50 | $50 | $50 | $50 | $50 | $250 |
| Clinical Expenses (mileage, lodging, screenings, etc.) | $0 | $0 | $0 | $0 | $0 | $0 |
| Conferences/Seminars | $0 | $0 | $0 | $0 | $0 | $0 |
| Course Resources (textbooks, software, etc.) | $606 | $579 | $285 | $290 | $635 | $2,395 |
| Course/Section Fees | $37 | $0 | $0 | $0 | $0 | $37 |
| Laptop (required devices) | $0 | $0 | $0 | $0 | $0 | $0 |
| Testing Fees | $0 | $0 | $0 | $0 | $0 | $0 |
| Third Party Credentials | $0 | $0 | $0 | $0 | $0 | $0 |
| Tool Sets | $0 | $0 | $0 | $0 | $0 | $0 |
| Uniforms | $0 | $0 | $0 | $0 | $0 | $0 |
| Other | $0 | $0 | $0 | $0 | $0 | $0 |
| Total Estimated Cost | $3,514 | $3,233 | $2,288 | $3,378 | $4,157 | $16,570 |
Costs provided are estimated and based on the following current tuition rates: $217 (In-State), $290 (Out-of-State), $400 (International).
Fees and costs are subject to change.
To view all costs associated with attending college visit our Tuition and Costs page.
While earning your Business Administration: Marketing Management degree, you may take some of the following classes:
Marketing students are encouraged to join the Kirkwood chapter of Business Professionals of America (BPA) and/or Future Business Leaders of America, INC. (FBLA). Students pursuing the Retail Marketing Certificate, Sales Certificate, or Social Media Marketing Certificate are encouraged to join, too.
With 45,000 members in more than 1,800 chapters across 25 states and Puerto Rico, as well as an international presence in China, Haiti and Peru, BPA has the ability to enhance student participation in professional, civic, service and social endeavors.
FBLA is the largest business Career and Technical Student Organization in the world, helping more than 230,000 members prepare for careers in business each year.
BPA and FBLA are two of eight recognized members of the National Coordinating Council for Career and Technical Student Organizations (NCC-CTSO). CTSOs are co-curricular groups that help students in career and technical education programs further their knowledge and skills by participating in activities, events, and competitions.
Retail Marketing - Certificate
Social Media Marketing - Certificate*
Career opportunities include:
Identify needs of marketing, wholesale, manufacturing and retail communities through quality, accessible education that promotes opportunities for lifelong learning. This is accomplished through: