Marketing Management

Marketing Management

Become an Expert Marketer

Do you have a creative mind? Do you like exploring digital, social media, advertising, sales and branding trends? If you said yes to those questions, then consider the Business Administration: Marketing Management program.

Through your coursework, you’ll learn how to effectively market anything in today’s ever-changing, highly competitive marketing world. As a graduate, you'll know how to brand a product or service across multiple mediums and have the knowledge to make an impact as a manager in this exciting field.

These fields need professionals with a strong initiative and spirit of competition. Successful students also exhibit strong entrepreneurial, problem solving, and interpersonal skills.

How to Apply Program Details

Kirkwood is the affordable option – we offer more than $3 million in scholarships every year!

Graduates of the Marketing program will be able to:

  • Evaluate career options in business as a basis for making appropriate career choices.
  • Utilize critical thinking to solve problems and make decisions in business situations.
  • Communicate information effectively using a variety of formats for diverse audiences.
  • Analyze the ethical and legal implications of business decisions within the global business environment.
  • Students will integrate core business principles and skills when making marketing decisions and implementing marketing strategies.
  • Students will design marketing strategies based on product, price, place and promotional objectives to achieve desired business outcomes.
  • Students will demonstrate how to market products and services and deliver customer value.
  • Through a structured teamwork approach, students will create marketing strategies on attracting new and retaining existing customers for businesses.
  • Students will exhibit professionalism in the workplace. 

Customize your degree and boost your resume with Kirkwood’s certificate options. Students in the Business Administration: Marketing Management program can specialize in:

  • Retail Marketing certificate
  • Sales certificate
  • Social Media Marketing certificate

Program Costs

Business Administration: Marketing Management 

School Year: 2024–25

Program Entry Semester: Fall, Spring, Summer

Fall Spring Summer Fall Spring Total
Credit Hours per Semester 13 12 9 14 16 64
In-State Tuition $2,821 $2,604 $1,953 $3,038 $3,472 $13,888
Technology Fee per Semester $50 $50 $50 $50 $50 $250
Clinical Expenses (mileage, lodging, screenings, etc.) $0 $0 $0 $0 $0 $0
Conferences/Seminars $0 $0 $0 $0 $0 $0
Course Resources (textbooks, software, etc.) $606 $579 $285 $290 $635 $2,395
Course/Section Fees $37 $0 $0 $0 $0 $37
Laptop (required devices) $0 $0 $0 $0 $0 $0
Testing Fees $0 $0 $0 $0 $0 $0
Third Party Credentials $0 $0 $0 $0 $0 $0
Tool Sets $0 $0 $0 $0 $0 $0
Uniforms $0 $0 $0 $0 $0 $0
Other $0 $0 $0 $0 $0 $0
Total Estimated Cost $3,514 $3,233 $2,288 $3,378 $4,157 $16,570


Costs provided are estimated and based on the following current tuition rates: $217 (In-State), $290 (Out-of-State), $400 (International).

Fees and costs are subject to change.

To view all costs associated with attending college visit our Tuition and Costs page.

Explore More

While earning your Business Administration: Marketing Management degree, you may take some of the following classes:

  • Introduction to Business
  • Professionalism: Business Competition
  • Principles of Management
  • Principles of Selling
  • Principles of Supervision
  • Principles of Marketing
  • Principles of Advertising
  • Marketing Management
  • Principles of Retailing

Retail Marketing - Certificate

Sales - Certificate

Social Media Marketing - Certificate*


*State and federal aid may be used for the certificate on its own or as part of the degree program above.

Career opportunities include:

  • Buyer
  • Marketing researcher
  • Public relations specialist
  • Media planner
  • Sales / sales manager/ strategist
  • Entrepreneur
  • Manufacturer
  • Wholesaler
  • Business management careers

Explore Careers

Mission Statement

Identify needs of marketing, wholesale, manufacturing and retail communities through quality, accessible education that promotes opportunities for lifelong learning. This is accomplished through:

  • People: faculty
  • Community members: advisory committee
  • Education methods: e-learning, classroom, etc.
  • Students: engagement
  • Internships: student employment


Business & Information Technology
203 Nielsen Hall