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Beyond Rubies


Welcome to Beyond Rubies 2020!
March 5, 2020, The Hotel at Kirkwood Center

Whether you’re a first-time participant or you’ve been coming for the past 35+ years – we invite you to join us to experience an unforgettable event guaranteed to inform, inspire, and empower.

Beyond Rubies is a conference for women of all generations and backgrounds to learn practical ideas on how to succeed, while juggling increasingly complex and diverse life demands. You will be engaged in an exciting, fun, and inspirational atmosphere, where women come together to network. This year, we are featuring an upbeat, one-day conference that will have professional development and personal growth topics. The day will include not only a stellar keynote presentation, but also the opportunity to attend four breakout sessions of your choice.

The conference will set the tone for building better lives while enjoying the journey. The focus will be to provide information on a full range of issues – in the workplace, at home, and in the community.

We encourage you to attend this year’s conference and participate in the wonderful opportunities Beyond Rubies 2020 has to offer. We look forward to seeing you in March!

Keynote Speaker

Thursday, March 5

Deb DiSandro

In Purse-suit of Superwoman 
Deb DiSandro

Are you feeling “slightly off”?
Are you flying around doing everything for everybody else?
Feel as if your superpowers are kaput? 
Have no fear — Author and Humorist, Deb DiSandro, is here! 
After years of searching for the real Superwoman, Deb discovered the secret lies in your purse. Whether it’s some Life Savers candy, a lint brush, or a salami sandwich, a real Superwoman always saves the day. As the leading expert in the field of Purseology™, Deb has made it her mission to study women and their purses.  Her insightful look at the roles women play, and the many purses they carry along the way, will give you insights into your own personal and professional life.
Drawing a parallel between women’s purses and the “baggage” of responsibilities, burdens, and worries they carry, Deb shows women how to lighten the load in their purses and in their lives. In this fun and inspirational program, Deb will help you discover the superhero within. She will show you simple ways to soar above the stress and to power up more joy so that you can experience more health and well-being every day. 
Get ready to laugh, learn, and leave with some simple tools for an uplifting life!
About Deb DiSandro
Throughout her 30 years as a national speaker, award-winning storyteller, newspaper columnist, humorist, and writer, Deb has created her own innovative concepts to propel people to thrive. Her humor column and nationally known brand — Slightly Off on Purpose — serve as platforms to help professionals reduce stress, see the value of failing, and help everyone embrace life's ups and downs with a sense of humor.
As a national speaker for healthcare, education, and women’s events, Deb has inspired and empowered thousands of people to achieve their goals and dreams. She has been interviewed on many radio and television stations and was a spokesperson for Hillshire Farm. Deb is also the leading expert in the field of Purseology™ and utilizes the power of the purse to entertain and educate women. Her coaching and training programs have helped many individuals achieve authorship, along with other personal and professional goals.


Thursday, March 5
7:30-8 a.m.   Registration/Vendors
8-9 a.m.   Breakout Series I
9-9:30 a.m.   Break/Vendors
9:30-10:30 a.m.   Breakout Series II
10:30-11 a.m.   Break/Vendors
11 a.m.-12 p.m.   Breakout Series III
12-1 p.m.   Lunch/Vendors
1-2:30 p.m.   Keynote
2:30-3 p.m.   Break/Vendors
3-4 p.m.   Breakout Series IV
4-5 p.m.   Wine and Cheese Reception/Vendors


The success of Beyond Rubies is directly related to the participation and support of our community. We are proud to recognize the following sponsors:

Especially for You Race Against Breast Cancer
True Wealth Stewardship
Zyia Active - Momma in Motion
Amani Community Services
Coalition for Life of Iowa
Color Street with Sarah Seifert
Essential Bodywear/Karla Anton
Frerichs Alpaca Farm
Mary Kay - Lori Stuelke
Merryfrog Menagerie
Mount Mercy University
Prairiewoods Franciscan Spirituality Center
Radiology Consultants of Iowa
Upper Iowa University
Usborne Books & More - Ruth Schroeder
Hills Bank and Trust Company
Craig Adamson, TrueWealth Stewardship
Apryl Betts, IT Coordinator, Integrated DNA Technologies
Kelli Cerruto, Owner, Purple Door Healing
Dr. Terri Cooper, Wholistic Wellness Clinic, PC
LeeAnn Eddins, Creative Director, Owner, L.A. Eddins Design
Andrea Happel, Leadership & Relationship Coach, Aha! Coaching With Andrea
Jennifer Horn-Frasier, Principal, Bluebird Sky, LLC
Rina Jensen, Business Resiliency Coach, R Jen Companies, LLC
Wanda Johnson, Owner/Virtual Assistant, At Your Service Corridor Community
Jennifer Kovach, Trainer, JLK Training & Consulting
Cindy Lee, Ambassador of Culture & Independent Beauty Guide, Limelife by Alcone, Cindy Lee LLC
Helena, Long, Vice-President, Human Resources & Leadership Development, JET Engineering Training & Consulting Services
Susie Makinster, Agency Vice President, Five Rings Financial
Jennifer Murphy, Certified Personal and Executive Coach, No Limits Life Empowerment Institute
Certified Personal and Executive Coach, No Limits Life Empowerment Institute
Maria Peth, Life & Soul Coach, Maria's Angelic Enlightenment
Caley Ploessl, PT, DPT, Balanced Fitness & Health
Jennifer Robb, Professional Organizer/Wellness Coach, Simple Organizing Strategies
Spencer Stumpf, Continuing Education Facilitator, Kirkwood Community College
Janet Swartz, Developer/Teacher/Facilitator of the Empowerment Process™, Intuitive Guidance Consultant, Author, Meditation Teacher, MA Higher Education
Melissa White, Founder/CEO, Balanced Fitness & Health
Tish Young, Chains Interrupted
Jennifer Zach, Executive Coach, Zach Coaching, LLC

Ready to register? Don't wait!
The early bird deadline ends February 7th! 





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