Link to Kirkwood Community College

Learner Success Agenda Complete Plan

College-wide credential attainment success measure:  By 2016, increase first-time, full-time degree seeking graduation and certificate completion rate (within the 150% time frame) from 29% to 38%.

Individually and collectively through their daily work, all employees will develop and implement improvement goals aligned with the “Learner Success Agenda” to reach annual academic year measures. (July 1, 2012)
 

Instructional Innovation  |  Program Effectiveness  |  Educational Delivery
Regional Leadership  |  Market Intelligence  |  Operational Excellence  |   Information Excellence

 
Market Intelligence (Kristie Fisher)

To improve market planning and competitive intelligence.

Objective #1
Increase understanding of Kirkwood student/learner and organizational customer through a formal study process.

Tactics:Leader:Dates:
icon 1.1 Develop a follow up initiative to measure satisfaction and collect data from key groups: graduates, transfer students, leavers, stop outs from both credit and non-credit programs. (Unknown)07/01/2011 - 03/01/2012
Updates:
September 2012:Completion Report:
View/download Report
March 2012:

Graduate Survey results have been returned by RuffaloCody and have been reviewed by the tactic team. We are working on a formal document identifying the key findings and recommendations by the team for future graduate surveys. Also, we are currently using internal resources to contact students who were here for the first-time, full-time in Fall 2011 who did not return for the spring semester. This is our leaver/stop-out study. We are finding the results of these calls may not be what we are looking for and the team plans to formulate a recommendation for how to communicate with the leaver/stop-out population differently.

January 2012:

The calling to Kirkwood graduates from 08/09 and 10/11 has been completed by Ruffalo Cody. We are currently awaiting the results of the survey to compile an analysis for the college. Our next step is to look at the leaver/stop out group. We will initially focus on the fall 2011 cohort of first time/full time students who were registered in the fall but are not registered for spring by the 10 day count period. These students will be surveyed via phone and/or email through internal college means. Finally, we will be working with Student Development to determine how our group might assist them with follow-up needs for transfer students.

September 2011:Market Intelligence 1.1 team has established weekly meetings September 15 - December 31. Discussion regarding purpose and scope of project have occurred. Definitions for Graduates, Transfers, Leavers and Stop Outs are being gathered for applicable areas (Credit, Continuing Education, High School). Next steps include narrowing the scope of our project, defining best ways to identify each student type and the best way to survey these student groups. The group will likely work with Ruffalo Cody on surveying efforts. Completion date for this initiative is December 31, 2011. Subject matter experts are not currently being sought.
Full Tactic Team:
Amy Ashlock
Brenda Ireland
Cort Iverson
Eric Weiler
Jacki Brucher Moore
Marcel Kielkucki
Morris Pounds
Steve Carpenter
icon 1.2 Determine key student data required by faculty and staff to encourage student success. (Lori Bascom)10/01/2011 - 04/30/2012
Updates:
September 2013:Completion Report:

The Smart Roster is completed and has been deployed to production.

February 2013:

The SMART roster was ready in for use in mid-January until a FERPA issue was discovered. The team has been working to address the FERPA compliance issue and will be testing the adjusted roster in late February. It is expected that the roster will be complete in March.

September 2012:

Smart Roster requirements meeting scheduled for 9 a.m., Sept.14, 2012. Attendees: Patrick Clemence, Lori Bascom, Kristi Fisher, Justin Thoensen, Jean McMeimen and Aletha Cook.

April 2012:

Development has begun for a screen prototype, and programming logic behind it, to get the desired information faculty have requested. Jean and Kristie will review develoments for any edits or modifications along the way. When development has progressed to testing, a small focus group will be gathered.

January 2012:

I met with Jean and Lauri Hughes in December. We discussed creating a Reporting Services roster report for faculty and also using KCELT to train faculty and adjunct on how to utilize the exisitng tools within EagleNet. I will re-connect with Jean and Lauri when I am back from medical leave. I will have a release date after my followup on Jan. 11th.

See all Updates
Full Tactic Team:
Jean McMenimen
icon 1.3 Determine the top three consumer segments within each of six large categories and their needs. (Lauri Hughes)01/01/2012 - 05/31/2012
Updates:
September 2012:Completion Report:
View/download Report
April 2012:

Major accomplishments from the prior report are:

Our team continues to meet bi-weekly.  Attendance of our members is strong and all hands are on deck!  Upon reviewing current data our team discovered there’s not a lot of measurable data regarding needs of our credit students in the different segments.

  • Developed a survey for students.  Shared the survey questions with the Director of IR to ensure the survey questions would lead to answers we could use.
  • Developed a survey for faculty in various credit areas of the college.  Shared the survey questions with the Director of IR to ensure the survey questions would lead to answers we could use. 

The team members are currently in the middle of data collection that will assist with identifying consumer needs. This is happening via surveys (face-to-face and online) to students and faculty in degree-seeking and non-degree seeking college credit course consumers. We plan to wrap up the survey process by April 11 and will begin to compile the data to give recommendations of consumer needs. Within the corporate consumer segments there’s more data available and several team members are working on this in hopes of having recommendations to our team by the end of April. We are still on target to complete our work by May 31, 2012.

New items that our team learned regarding our initiative include knowing that there isn’t a great deal of data regarding our consumer segment needs on the credit side of the college. The non-credit side of the institution does a better job of asking for and utilizing the needs assessment results they have. 

Activities that will be worked on during next 90 days include collecting survey data regarding credit student needs and to tabulate survey data in order to give recommendation of consumer needs to our cabinet member, Kristie.

The completion date of this initiative is expected to be May 31, 2012.

January 2012:
  1. Major accomplishments from the prior report are:

The team has set bi-weekly meetings for Thursdays from 10:00 – 11:00 AM beginning January 5th – May 31st.  We’re in the beginning stages of our work.

  1. New items that our team learned regarding our initiative:

Gained awareness/clarity of the 6 large categories

  1. Activities that will be worked on during next 0 to 90 days:

*Finalizing the consumer segments for each of the 6 large categories
*Obtain a level of clarity regarding “consumer needs” so that we may begin studying data sources that will help us identify consumer needs

  1. The completion date of this initiative is expected to be:

May, 2012

  1. Subject matter experts are being sought for the following  (please contact xyz if you would like to help):

N/A at this time

Full Tactic Team:
No Assigned Members
icon 1.4 Establish a communication process and resource plan to refresh data and research and address voids of data/research. (Steve Carpenter)06/01/2012 - 12/31/2012
Updates:
March 2013:Completion Report:

This tactic was closed and combined with Market Intelligence 2.3.

September 2012:

The tactic team continues to work with Market Intelligence tactic owners to publish the findings from the teams in a variety of ways including Web, Tempo and Mick’s Memo.

Full Tactic Team:
No Assigned Members

Objective #2
Increase use of market and competitor trend reports to improve departments and service area planning.

Tactics:Leader:Dates:
icon 2.1 Identify, document, and categorize key competitors and market trends for the six main consumer segments. (Tom Leaverton)09/01/2011 - 03/31/2012
Updates:
September 2012:Completion Report:
View/download Report
March 2012:

The team has completed the process of gathering relevant information to identify, document and categorize key competitors within each of Kirkwood’s six main consumer segments. A matrix or summary report has been created for each segment to help organize and process all collected information. Expanded analyses were conducted for the three consumer segments that operate in a more traditional competitive environment with emphasis given to a) market share by program using Occupational Supply Demand System (OSDS) data; b) quick glance profile and expanded information using College Navigator; c) competitor websites; d) catalog PDFs; and e) other pertinent links.

Because of the breadth and depth of its market, segment #1 (for credit students) was afforded additional analysis with a primary emphasis on market share by credit program. A five-year span of state-of-Iowa graduation data for each Kirkwood academic program was identified providing a look at market share (by institution) on a state-wide basis. This same analysis was also conducted on programs not currently offered by Kirkwood, providing a look at potential avenues of opportunity for the college.

The team will meet on March 23 to finalize reports and documentation for each of the Kirkwood consumer segments and coordinate how best to structure this information for dissemination on a college-wide basis. We will then work with IT and Jon Keimig to place the reports/links on a Web page platform for ease of navigation. Additional follow-up tactic recommendations (for a deeper understanding of competitors’ specific business activities) will be provided to a secondary team.

Expected completion date: March 30, 2012

January 2012:

Tactic Browser Report

Market Intelligence, Objective 2, Tactic 2.1

January 6, 2012 

  1. This is the second Tactic Browser Report for the Tactic 2.1 team. The team has been working on gathering information to identify key competitors within each of Kirkwood’s six main consumer segments. Each team member has been assigned a consumer segment and tasked with collecting any relevant research/information to help identify primary competitors within each segment. The team has created a template matrix for each segment (including sub segments) to help organize and process collected information.
  2.  
  3. The team acknowledges certain Kirkwood segments (by nature of their programs and respective audiences) do not operate in a traditional “competitive” environment/marketplace. As a result, reporting competitor information will be primarily clustered into three or four of the six main consumer segments.
  4.  
  5. The team will finalize the process of documenting, categorizing and summarizing key competitor information within each of Kirkwood’s six main consumer segments. Additional follow-up tactic recommendations (for a deeper understanding of competitors’ specific business activities) will be provided to a secondary team.
  6.  
  7. Expected completion date: March 30, 2012 (or before).
  8.   
  9. None at this time.
September 2011:1. Our initial meeting was held Thursday, September 22, 2011. 2. The team discussed the broad scale of this initiative and agreed to establish the scope of the project as identifying, documenting and categorizing key competitors. The process of understanding competitors' business activities would be best left to a follow-up team. 3. The team reviewed Kirkwood's six main consumer segments and discussed steps to begin the process of identifying and documenting key competitors within each segment. Each team member has been assigned a consumer segment and tasked with collecting any relevant research/information/processes that may already exist internally to help identify primary competitors within each segment. Follow-up work will be centered on the process of conducting additional formal research and/or collecting additional information to help identify, document and categorize key competitors. 4. Expected completion date: March 30, 2012. 5. No additional subject matter experts are being sought at this time.
Full Tactic Team:
Jasmine Almoayed
John MacGregor
Shannon Bartell
Tiffany Starks
Vaclav Hasek
icon 2.2 Identify, summarize and customize existing external data sets (eg: Skills 2014, census data adult research, United Way community data) followed by the identification of key data that does not already exist within the college or community. (Todd Saville)09/01/2011 - 03/31/2012
Updates:
October 2012:Completion Report:

Marketing Intelligence Tactic 2.2 is complete at of 3-31-2012. Current recommendation includes moving the data repository that was created from the Web site to KIN. No policy recommendations were made as they do not apply to this tactic. Hand off was made to Jon Keimig to develop the communications plan for Tactic 2.3.

March 2012:

Major accomplishments are:

Based on our stakeholders input, the team created a web-based repository of intuitive web links to relevant data sites. The links have been categorized according by Education, Population and Demographics, and Workforce, and have concise descriptions for easy access. An update was given at the MLK Day meeting, and a detailed presentation was given to Cabinet on February 20. Feedback was positive and we’ve take the next steps in working with IT to convert it to KIN.

New items that our team learned regarding our initiative:

• Team received positive stakeholder feedback. It was decided that I.E./I.R. should maintain the content and special requests.
• Team has decided to move content from the Web site to KIN. Met with IT March 23 to discuss. Timeline TBD. Low priority.
• Team is transitioning from tactic 2.2 to 2.3 to devise a communication process and resource plan to refresh data and research.

This tactic, M.I. 2.2, was complete as of the February 20 cabinet presentation and approval. It has transitioned to M.I. Tactic 2.3.

A meeting with IT on March 23 revealed a relatively easy and seamless conversion from the current web-based format to KIN-based. A low priority for the conversion was determined based on other initiatives being addressed.

December 2011:

1.      Major accomplishments from the prior report are:

 

Based on our stakeholders input, the team created a web-based repository of intuitive web links to relevant data sites. The links have been categorized according by Education, Population and Demographics, and Workforce, and have concise descriptions for easy access.

 

Here link to the in-progress site: http://www.kirkwood.edu/lsa22

2.      New items that our team learned regarding our initiative:

 A plethora of external data is available. An accurate understanding of what is needed is essential. Many additional benefits for this tactic have been identified including:

·         new sites and sources for data,

·         potentially new uses and users of data,

·         a centralized repository for  housing data,

·         a common process for requesting, managing and updating data.  

  1. Activities that will be worked on during next 0 to 90 days:

 

·         Team will reconnect with stakeholders for feedback to ensure external data needs are being met.

·         Team will identify additional relevant data (sources and reports) based on stakeholders feedback.

·         Team will devise a plan to attain needed new data, if needed, and if feasible.

·         Team will devise a communication process and resource plan to refresh data and research.

 

  1. The completion date of this initiative is expected to be:

·         Completion date has been pushed back to the original date of March 31, 2012 since M.I. Tactic 2.3 effort has been combined with this tactic.

 

  1. Subject matter experts are being sought for the following  (please contact xyz if you would like to help):

·         Should KIN be the place for this information to housed, an IT expert may be needed.

 

October 2011:Major accomplishments from the prior report are: Team reviewed and discussed external research/data issues from the feedback received from the targeted departments. Team outlined a preliminary plan to address external data gap, including: - Create an online repository, perhaps on KIN, where links to existing external reports could be housed. - Create intuitive links, clearly defined and categorized, so a variety of users could access research information easily. - Allocate staff resource to maintain links and/or update reports on a regular basis. - Create and provide mandatory training sessions once the KIN site is developed. These sessions would cover access, content, definitions and the benefits to using the data in decision-making. New items that our team learned regarding our initiative: Team learned that while each of these departments interviewed expressed varying external data/report needs, commonalities and overlap were found. Activities that will be worked on during next 90 days: - Team will identify additional relevant data (sources and reports) as department needs dictate. - Team will devise a plan to attain desired new data, if necessary. - Team will devise a plan to organize data in order to provide accessible, relevant sources and reports to necessary audiences. The completion date of this initiative is expected to be December 16, 2011 (est.) No subject matter experts are being sought at this time.
October 2011:Major accomplishments from the prior report are: - Team defined market as current customers, future customers, unserved and underserved populations, employers, taxpayers and community. - Team identified external market data as follows: Data sources: Bureau of Labor Statistics Census data Data reports: Skills 2014, SSA (ACT study), IPEDs, Iowa Department of Education reports, Iowa Workforce Development reports - Team identified main departments that may need access to market reports as: 1. Foundation 2. Continuing Education & Training Services 3. Academic Affairs (including secondary programs) 4. Marketing Services 5. Admissions 6. Government Relations 7. IE/IR/Sponsored Programs/Grants - Team developed a standard survey used to gather feedback from main departments to analyze and determine collective/individual data needs. New items our team learned regarding our initiative: - Team members are tasked with collecting feedback from key departments. The group will analyze the responses and work to locate available reports that align with departments' needs. Learning from the feedback is forthcoming. Activities that will be worked on during next 90 days: - Team will identify additional relevant data (sources and reports) as department needs dictate. - Team will devise a plan to attain needed new data. - Team will devise a plan to organize data in order to provide accessible, relevant reports to necessary audiences. The completion date of this initiative is expected to be: March 31, 2012 (est.) Subject matter experts are being sought for the following: None at this time.
Full Tactic Team:
Amy Lasack
Cheryl R. Morgan
Cort Iverson
Jon Keimig
Kim Becicka, Ph.D.
Mark Ash
Wendy Good
icon 2.3 Establish a communication process and resource plan to refresh data and research and address voids of data/research. (Jon Keimig)03/01/2012 - 06/30/2012
Updates:
September 2012:Completion Report:

I facilitated the completion of this tactic through developing a communication plan, using available resources. Documents from Taticts 2.1 and 2.2, with all of their research, are now housed in the KIN for all employees to access. Multiple Tempo messages and a Mick's Memo will lead employees to the documents and share a brief overview of what they contain.

We will continue to establish means to keep resource data fresh in the future.

August 2012:

July 12, 2012: Meeting with Kristie Fisher to discuss next steps and needed resources for the tactic 1.4 work. Attendees: Kathy Kaiser, Jon Keimig, Steve Carpenter, Cort Iverson.  Decision to explore a framework for data requests, storage and retrieval possibly based on the website tools developed in Tactics 2.1 and 2.2.
July 30: Meet with Steve Carpenter to discuss Web-based reporting system. Considered workability of current system in remodeled/refined tool format for wider college use. Also considered a possible data request format, allowing wider college use that would allow Institutional Research staff to respond more directly to internal statistical/data needs.

This tactic is expected to be complete in September 2012, with the information living in Kin > Employee Information > Tools & Resources
March 2012:

Meetings with the teams from tactic 2.1 and 2.2 were held to discuss the best way to establish a communication process and resource plan to refresh data and research they gathered. This is something I will work with Institutional Effectiveness/Institutional Research to determine a future state, as it makes sense at this time for that department to own it.External data sets should be updated on a yearly basis, to make sure links are correct and finding the information needed.

Meetings with those tactic leaders and IT were held to determine the best place to house the information gathered. For information someone can't find, there will be a form they can fill out, identifying the inormation needed. Someone in IE/IR can work with that person to find the information, or possibly initiate a method to collect the data requested.

Full Tactic Team:
No Assigned Members

Student Satisfaction Measures:

  1. Increase student satisfaction ratings with College student support services.
  2. Increase student perceptions of teaching ratings.
  3. Employer satisfaction with career program graduates.