Retail Marketing

Retail Marketing

Develop Retail Leadership to Drive Sales Success

Offered as part of the Marketing Management A.A.S. degree, the 16 credit hour retail marketing certificate can give you a strong background in in-store advertising, visual merchandising, and how to use social media to drive sales in a retail environment.

In this in-depth, one semester program, you'll get an understanding of how marketing and management strategies apply to retail management and creating exceptional results for all types of retail stores. You'll earn your certificate prepared to lead a team and take advantage of sales opportunities. 

Plan of Study 

First Semester

  • APP-120 - Apparel Visual Merchandising (3)
  • MKT-130 - Social Media in Business (3)
  • MKT-140 - Principles of Selling (3)
  • MKT-150 - Principles of Advertising (3)
  • MKT-160 - Principles of Retailing* (3)
  • MKT-180 - Customer Services Strategies (1)

16 Credit Hours

Take Your Skills to the Next Level

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Business & Information Technology

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319-398-5416

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