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The purpose of the packaging project was to engineer a working product package with "shelf appeal". Each student was to figure out how to make the dimensions fit in order to have a working package in the end.

We were giving the opportunity to choose what our product was and free to use or create graphics to put on the packaging we designed. This was also a lesson in non-traditional crop marks and scoring techniques.

My box was a childs dress up set. I wanted to have a plastic see through window to showcase the product inside as most toy packaging does. I decided to make a diecut on the front to enhance curiousity. These are a few examples of the finished product mock-up.

In our last semester we got to experience working in the real world by aquiring our own client. We were paired up and were to meet our clients in a professional manner and discuss what it was they needed us to design for them. We were also to create a name and logo for our own mock business. My partner, Justin Hampton and I were assigned to a company who needed a complete branding package.

The business, Superior Trim, LLC, is a local company owned by Corey Donaldson and his wife, Jody. They came to us to create a logo to get his name out there. We ended up creating a logo, yard sign, business card and letterhead, one page web site and a T-shirt design.

These are a few examples of our finished work for the client.

yard sign
business card
our letterhead
logo
our mock company name and logo
flat view of the final die-cut complete with fold lines and graphics
side view of box cut out and put together
constructed box with product visible through window
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