Kirkwood Community College

Kirkwood Community College Credit Catalog 2019-2020

MKT-160 Principles of Retailing (3)

Studies retailing and its functions in a free enterprise system. All facets of retail operation are considered including planning, organization, personnel, facilities, control, pricing, buying, selling and promotion. Credits: 3, Hours: (3/0/0/0), Arts & Sciences Elective Code: B