Kirkwood Community College

Kirkwood Community College Credit Catalog 2017-2018

MKT-135 Content Marketing (3.00)

Outlines the fundamentals of creating online marketing content that support social media marketing strategies. Addresses strategies for customizing creative content that meets ROI objectives, developing and maintaining online professional presence through optimization of content and appropriate business communications for various platforms. Credits: 3, Hours: (3/0/0/0), Prereq: MKT-110, Coreq: MKT-130, Arts & Sciences Elective Code: B

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