Kirkwood Community College

Kirkwood Community College Credit Catalog 2017-2018

HCM-615 Hospitality Marketing (3.00)

Explores the process to plan and execute the conception of pricing, promotion, and distribution of ideas, goods and services. Creates hospitality-oriented exchanges to satisfy individual and organizational objectives. Teaches strategies for integrating a social media plan into the traditional marketing plan. Focuses on effective social media platforms to drive business and for beneficial responses to customer needs within hospitality. Credits: 3, Hours: (3/0/0/0), Prereq: HCM-296, HCM-597; Arts & Sciences Elective Code: B

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