Kirkwood Community College

Kirkwood Community College Credit Catalog 2017-2018

HCM-603 Hotel Sales and Catering (3.00)

Examines sales department activities related to group and transient business. Includes developing leads, building relationships, closing the sale, servicing groups and account follow-up/maintenance. Discusses group meeting trends and practices. Explores the discipline of revenue management to determine the applicability of revenue maximization strategies and their operational aspects. Experiences a professional sales and catering department first-hand by working with The Hotel at Kirkwood Center's Sales and Catering staff. Credits: 3, Hours: (2/0/3/0), Prereq: MKT-110 or HCM-615, HCM-932 or both HCM-934 and HCM-935; Arts & Sciences Elective Code: B

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