Kirkwood Community College

Kirkwood Community College Credit Catalog 2017-2018

Business Administration: Marketing Management

Business & Information Technology

203 Nielsen Hall

319-398-5416

www.kirkwood.edu/businessdept

Entry time
Fall, Spring, Summer

Award
Associate of Applied Science degree
2 years (5 terms)

Marketing and Management are two of the most popular majors in colleges today, due to the vast employment opportunities available. Marketing Management is a hybrid program offering both marketing and management in one degree. Marketing promotes profitable exchanges in goods and services across all sectors-from solo entrepreneurs to small businesses, from global corporations to non-profits. Effective marketing allows every kind of organization to grow and prosper allowing vast employment opportunities. It is the marketing professional's job to create, manage, and enhance brands. To some this is a scary time to be in marketing, as the very foundation of how we communicate with customers is being disrupted by the Internet and social media. Today they're just a few clicks away on your Facebook page, Twitter profile, Snapchat or Instagram feed. Marketing can even lead to better communities, locally and across the globe. These fields need professionals with a strong initiative and spirit of competition. Successful students also exhibit strong entrepreneurial, problem solving and interpersonal skills.

Through this program, students have the opportunity to earn certificates in Retail, Sales, and Social Media Marketing.

Career opportunities: buyer; sales; retail; wholesaling; advertising; marketing; public relations; media planning; sales strategy; marketing research; real estate; social media manager, and more.

Degree Requirements

Course Number

Course Title

Credit Hours

Term 1

BUS-101

Orientation to Business Professionalism

1

BUS-102

Introduction to Business

3

 

 

 

MGT-145

Human Relations in Management OR

3

PSY-111

Introduction to Psychology

 

ENG-105

Composition I

3

-------

Math Course

3

 

 

13

Term 2

BUS-192

Professionalism: Business Competition

1

CSC-110

Introduction to Computers

3

MGT-101

Principles of Management

3

ENG-108

Composition II Technical Writing OR

3

ENG-106

Composition II

 

MKT-140

Principles of Selling OR

3

SPC-101

Fundamentals of Oral Communication OR

 

SPC-112

Public Speaking

 

 

 

13

Term 3

MGT-130

Principles of Supervision

3

BUS-932

Internship

3

-------

Humanities Course

3

 

 

9

Term 4

MKT-110

Principles of Marketing

3

MKT-150

Principles of Advertising

3

MKT-180

Customer Service Strategies

1

ACC-120

Survey of Accounting OR

3

ACC-152

Financial Accounting

 

-------

Marketing Elective

3

 

 

13

Term 5

MKT-195

Marketing Management

3

MKT-130

Social Media in Business

3

MKT-160

Principles of Retailing

3

ECN-120

Principles of Macroeconomics OR

3

ECN-130

Principles of Microeconomics

 

BUS-290

Employment Search and Workplace Success OR

1

BUS-192

Professionalism: Business Competition

 

-------

Marketing Elective

3

 

 

16

Total program credit hours

64

Marketing Electives

BUS-932

Internship

3

MKT-135

Content Marketing

3

MGT-170

Human Resource Management

3

MGT-300

Introduction to Entrepreneurship

3

FIN-121

Personal Finance

3

CIS-207

Fundamentals of Web Programming

3

BCA-290

Web Design Principles

3

GLS-120

Education Experience Abroad

3

MKT-190

International Marketing

3

Optional Courses

MKT-924

Honors Project

1

MKT-928

Independent Study

1

Retail Marketing Certificate Requirements

Course Number

Course Title

Credit Hours

Term 1

APP-120

Apparel Visual Merchandising

3

MKT-130

Social Media in Business

3

MKT-140

Principles of Selling

3

MKT-150

Principles of Advertising

3

MKT-160

Principles of Retailing

3

MKT-180

Customer Services Strategies

1

 

 

16

Total program credit hours

16

Sales Certificate Requirements

Course Number

Course Title

Credit Hours

Term 1

BCA-152

Comprehensive Spreadsheets

3

MKT-110

Principles of Marketing

3

MKT-130

Social Media in Business

3

MGT-140

Time Management in the Workplace

1

MKT-180

Customer Service Strategies

1

MKT-140

Principles of Selling

3

 

 

14

Total program credit hours

14

Social Media Marketing Certificate

Course Number

Course Title

Credit Hours

Term 1

MKT-110

Principles of Marketing

3

CIS-207

Fundamentals of Web Programming

3

 

 

6

Term 2

MKT-130

Social Media in Business

3

MKT-135

Content Marketing

3

BCA-290

Web Design Principles

3

 

 

9

Total program credit hours

15

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