Kirkwood Community College

Kirkwood Community College Credit Catalog 2011-2012

MMS-240 Promotions and Public Relations (3)

Teaches students how to plan an effective promotional campaign by identifying target audiences, understanding the effect of mass communication media and preparing materials for media campaigns. Includes principles of design and layout. Credits: 3, Hours: (3/0/0/0), Arts & Sciences Elective Code: A

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