Kirkwood Community College

Kirkwood Community College Credit Catalog 2011-2012

MKT-297 Marketing and Advertising for Entrepreneurs (3)

Introduces business concepts, market research and target markets. Focuses on understanding customers and the competition, product pricing, customer service and selling. Explores advertising media and conducting a successful marketing campaign using various forms of advertising and promotion. Credits: 3, Hours: (3/0/0/0), Prereq: MGT-300; Arts & Sciences Elective Code: A