Kirkwood Community College

Kirkwood Community College Credit Catalog 2011-2012

MKT-195 Marketing Management (3)

Examines the marketing process from product conception to production and delivery. Emphasizes marketing plan development, situation analysis, marketing strategies and product management for both new and current products. Utilizes a capstone simulation project to develop and enhance marketing and management skills. Credits: 3, Hours: (3/0/0/0), Prereq: MGT-101, MKT-110; Arts & Sciences Elective Code: A

Contents