Kirkwood Community College

Kirkwood Community College Credit Catalog 2011-2012

MKT-190 International Marketing (3)

Covers the theoretical and practical concepts of international marketing. A clear delineation of marketing functions in domestic and international business is stressed. Other topics covered include cultural dynamics of the global markets, political and legal environment and multinational markets. Credits: 3, Hours: (3/0/0/0), Arts & Sciences Elective Code: A

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