Kirkwood Community College

Kirkwood Community College Credit Catalog 2011-2012

MKT-150 Principles of Advertising (3)

Acquaints students with the philosophy of advertising, historical concepts, and practical applications of advertising at the local and national levels. Includes media and media selection, copywriting, and layout, with an emphasis on product selection for advertising. Credits: 3, Hours: (3/0/0/0), Arts & Sciences Elective Code: A

Contents