Kirkwood Community College

Kirkwood Community College Credit Catalog 2011-2012

Marketing Management

Business & Information Technology

203 Nielsen Hall

319-398-5416

www.kirkwood.edu/businessdept

Entry time

Fall, Spring or Summer

Award

Associate of Applied Science degree

2 years (4 semesters)

Certificate and diploma options available. See advisor for information.

Marketing and management are two of the most popular majors in colleges today, due to the vast employment opportunities available. Marketing Management is a hybrid program offering both marketing and management options. These fields need professionals with strong initiative and a spirit of competition. Successful students also exhibit strong entrepreneurial, problem-solving and interpersonal skills.

Through this program, students have the opportunity to earn one-year diplomas in Apparel Merchandising, Retail Marketing or Sales. Certificates are also available in Retail Marketing and Sales.

Career opportunities: buyer, manufacturer representative, e-commerce, store manager, small business owner, financial services, sales, wholesaler, marketing research, advertising, retailer, sports and entertainment, marketing.

Degree Requirements

Course Number

Course Title

Credit Hours

First Semester

BUS-192

Professionalism: DECA

1

BUS-932

Internship

3

–––––––

Communication requirement

3

–––––––

Marketing electives

6

–––––––

Math elective

3

 

 

16

Second Semester

BUS-192

Professionalism: DECA

1

CSC-110

Introduction to Computers

3

MGT-145

Human Relations in Management

3

MKT-110

Principles of Marketing

3

–––––––

Communication requirement

3

–––––––

Marketing elective

3

 

 

16

Third Semester

ACC-111

Introduction to Accounting or

3

ACC-152

Financial Accounting

 

BUS-290

Employment Search and Workplace Success

1

MGT-101

Principles of Management

3

MKT-168

Buying & Merchandising Strategies

3

–––––––

Management or Computer electives

6

 

 

16

Fourth Semester

BUS-932

Internship

3

ECN-120

Principles of Macroeconomics or

3

ECN-130

Principles of Microeconomics

 

MGT-130

Principles of Supervision

3

MKT-180

Customer Service Strategies

1

MKT-195

Marketing Management

3

–––––––

Humanities elective

3

 

 

16

Total program credit hours

64

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