Kirkwood Community College

Kirkwood Community College Credit Catalog 2011-2012

BUS-151 Introduction to E-Commerce (3)

Introduces the infrastructure and components necessary for a successful e-commerce website in the context of business, payment, security, legal and privacy issues. Includes the basic concepts, tools and techniques of Web Analytics and search engine optimization needed to begin promoting a website and evaluating its success. Includes shopping cart systems, issue tracking and analytics. Credits: 3, Hours: (2/2/0/0), Prereq: BCA-290, MKT-110; Arts & Sciences Elective Code: A