Kirkwood Community College

Kirkwood Community College Credit Catalog 2011-2012

BCA-300 Web Analytics (3)

Introduces the key concepts, tools, techniques and practices of Web analytics, a core business and communication channel organizations use to realize their Web sites' full potential. Focuses on how Web analytics can drive higher profits and improve customer experiences. Emphasizes techniques students can use to successfully advocate and promote the use of Web analytics by organizations. Credits: 3, Hours: (3/0/0/0), Prereq: BCA-290, CIS-207, CIS-307; Arts & Sciences Elective Code: B