Brand Identity Standards
A strong brand identity program projects a consistent visual image of the college that supports our well-earned reputation and communicates stability and quality. Brand identity standards connect the many different departments, programs, and elements that comprise Kirkwood Community College by creating and maintaining visual consistency in publications, Web sites, correspondence, signage.
What is brand identity?
What are brand identity standards?
Why do we need brand identity standards?
What materials should adhere to the brand identity standards?
How do I obtain brand identity art?
How can I get permission to use the Kirkwood logo for materials
produced in partnership with the college?
Additional questions?
What is brand identity?
Brand identity is any visual or graphic image, such as a logo, that serves as a simple signature or identifier for an organization. It is a readily identifiable symbol that visually represents the organization to the numerous audiences it serves.
What are brand identity standards?
In its most basic form, brand identity standards are a set of rules for use of an organization’s logo or other visual identifiers.
Why do we need brand identity standards?
Each year, the college produces hundreds of publications, advertisements, electronic presentations, and other print or visual items. Each of these items is an “ambassador” of the college. It is important that each one appears to be part of the same family by sharing certain graphic elements. In addition to its image-enhancing value, a carefully managed brand identity program actually saves time and money. By applying these simple guidelines, stylistic decisions can be made quickly, efficiently and cost-effectively.
What materials should adhere to the brand identity standards?
All publications or communications distributed off campus or to a reading public larger than an individual class or student group must adhere to the brand identity program. A few commonly-produced campus publications are Web pages, newsletters, postcards, catalogs, bulletins, brochures, booklets, invitations, announcements, flyers, programs, advertising, letterhead and posters. Publications produced with private funds or to support students organizations are also subject to these guidelines if the college’s name is used in any way to support or promote the organization or activity.
How do I obtain brand identity art?
Use only electronic files or hard-copy, reproduction-quality graphic art provided by Marketing Services. The logos may not be altered or redesigned. Do not change the relationship, size, perspective, shape, or configuration in any way. Contact Marketing Services for usable copies of our logos at 398-5493.
How can I get permission to use the Kirkwood logo for materials produced in partnership with the college?
Contact the Director of Marketing Services, Kathy Kaiser at 319-398-5625 or e-mail kathy.kaiser@kirkwood.edu.
Additional questions?
For assistance in planning a publication, or if you have questions about logo usage, contact Marketing Services at 398-5493.
